Our sales process guarantees we attract the right buyer & price.
We have created a brand that is uniquely customized to our team for a reason; To make your home stand out and sell for the highest price.
We don’t use corporate templates that many agencies distribute to their salespeople. Our curated marketing pieces are one-of-a-kind, always standing out in a crowded market.
No stone is left unturned. We employ a multi-tiered advertising approach to ensure our properties are seen widely, & to the right, qualified buyers.
As negotiators with over 20yrs of experience, we know how to reach the closing table & sell for the highest price. Our closing rate is 98.3%
We offer a wide range of premier marketing solutions. Don’t wait. Reach out today.
Premier HDR Photography
In a marketplace where lead capture is driven by internet advertising, our properties are photographed with a 5-step HDR process to display true color. Our team then edits each photo in Photoshop to add touches to window clarity and overall image quality.
Property Film Production
As photography just isn’t enough to showcase a home in a competitive market, we offer high-end film production. Our videos include aerial drone capture, neighborhood features, overdubs and agent walk throughs.
True-to-Eye Virtual Staging
When home staging isn’t an option, our digitally rendered furniture is stunning, and indistinguishable from the real thing. Need to show a buyer what a renovated kitchen or bathroom can look like? We’ve got it covered through spot-on image rendering.
Print Material That Stands Out
Our variety of print material is printed on the highest end paper. Whether received by mail or at a property visit, buyers know the difference. Through our curated high quality material we are able to tap an incredibly large pool of buyers.
Property Feature Custom Website
We give our properties a place to call their own, where presentation isn’t confined by standardized layouts. Visitors will be focused on your property rather than a long list of options.
We spend more on advertising than our competitors to ensure every buyer finds your home with ease. Check out some of our steps below.
Content Creation & Planning
Using an array of social platforms we generate paid advertisements and specify our demographic to touch over a hundred thousand buyers.
Direct Mailing Campaigns
To broaden outreach, thousands of cards are distributed weekly to the right demographic of potential buyers.
eNewsletter Email Marketing
With a fully comprehensive list of broker contacts, eNewsletters help inspire cooperating salespeople to direct their buyers to our properties.
Marketing Books & Signage
We have eye catching, customized sales booklets to hand off at showings, and open house signs that can’t be missed.
Broker Community Outreach
We reach out directly to brokers to attract their buyers. Our list includes every broker in NYC as well as top brokers in Miami, LA, and other major cities.
Unfamiliar with the process? See your step by step guide.
Step No.01 Getting Started
Familiarize yourself with similar available homes on the market and recently sold homes
Discuss market trends and seasonal considerations to select the best list price.
Select a real estate attorney who will provide useful information.
Repair items and clean home in preparation for photography & video.
Stage home, or have a professional offer guidance as to how to declutter and best organize current furnishings.
Step No.02 Coming To Market
Prepare collateral, sales books, floor plans, e-newsletters, property websites, etc.
List property with open house dates set in advance for a grand opening event.
Feed listing to our vast network of buyers and cooperating brokers.
Send out targeted ‘just listed’ mail to capture additional interest.
Gather information, customer comments, and statistics to analyze process and make adjustments.
Step No.03 Reach Accepted Offer
Discuss offer(s) and counter appropriately to achieve maximum potential sale price.
Upon agreement on purchase price a sales contract is drawn up and edited.
Buyer’s due diligence begins, typically including an inspection.
Terms of sale may be renegotiated if the inspection report reveals notable flaws.
Contract is fully executed by both parties and a deposit is placed.
Step No.04 The Final Stretch
On or about closing date is set (note that NY State allows either party to adjourn closing up to 30 days).
An appraisal takes place (unless you luck out with an all cash buyer).
A final walk through typically takes place the day of, or before closing.
Closing takes place. Time to toast!
Want more info? Download our Seller’s Guidebook, or check out what our Clients have to say.
Don’t Wait. Contact Us Today.
sands@brickandmortar.com
135 North 7th Street
Brooklyn, NY 11249